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Step One: Product Decision

9 November, 2015 - 11:43

(1 ) What products and product lines should the company sell, and how broad and deep should the product line be for this market?

(2) To what extent should the company adapt and modify products for this market to cultural, sociological, and national characteristics?

(3) What improvements of existing products should be undertaken, and should the firm introduce a new product or products in this market?

(4) How should products be packaged and labeled in this market? (Includes a review of existing packaging and labeling laws.)

(5) What warranties and guarantees, if any, are desirable or must be offered, and what other services (such as repair service) are required in this market?