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A powerful fo rce drives the world toward a converging commonality, and that fo rce is tech no logy. Gone are accustomed differences in national or regional preference. Gone are the days when a company could sell last year's models-or lesser versions of advanced products-in th e less -developed world And gone are the days when prices, margins, and profits abroad were generally higher than at home.
Theodore Levitt
"The Globalization of Markets," Harvard Business Review, May-June 198394.
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