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SUGGESTED READINGS

4 December, 2015 - 12:42

Ball, Donald A., and Wendell H. McCulloch, Jr. International Business: Introduction and Essentials, Second Edition. Plano, TX: Business Publication, 1985.

Boston Consulting Group Staff. Perspectives on Experience. Boston: The Boston Consulting Group, 1968.

Brooke, Michael Z. International Management: A Review of Strategies and Operations. London: Hutchinson, 1986.

Brown, Andrew. "Unilever Fights Back in the US." Fortune, May 26, 1986, 32-38.

Business International Corporation. New Directions in Multinational Corporate Organization. New York: BIC, 1981.

Capon, Noel, Chris Christodoulou, John U Farley, and James M. Hulbert. "United States and Australian Corporations." Journal of International Business Studies 18, No. 1 (1987).

Conference Board. Organization of Internationaljoint Ventures, Report No. 787. New York: The Conference Board, 1980.

Davidson, William H. Global Strategic Management. New York: John Wiley and Sons, 1982. --, and Philippe Haspeslagh. "Shaping a Global Product Organization." H arvard Business Review 60, No. 4 (July August 1981): 39-43.

Davis, Stanley M. Managing and Organizing Multinational Corporations. New York: Pergamon Press, 1979.

Deal, Terrence E., and Allen A. Kennedy. Corporate Cultures: The Rites and Rituals of Corporate Life. Reading, MA: Addison-Wesley Publishing Co., 1982.

Doyle, P.,J. Saunders, and L. Wright. "A Comparative Study of US. and Japanese Marketing Strategies in the British Market." Mimeograph, Warwick University, Warwick, England, July 1987.

Doz, Yves Y. "Multinational Strategy and Structure in Government Controlled Businesses." Columbia Journal of World Business 15, No. 3 (Fall 1980): 14-25.

Dymsza, William A. Multinational Business Strategy. New York: McGraw-Hill, 1972.

Globerman, Steven. Fundamentals of International Business Management. Englewood Cliffs, NJ: Prentice-Hall, 1986.

Gooding, Kenneth. "Daimbler-Benz: Looking at Everything Again." Financial Times, July 22, 1987, 10.

Heenan, D. A. "The Regional Headquarters Decision: A Comparative Analysis." Academy of Management Journal 22, No. 2 (June 1979): 41 -415. --, and Howard V Perlmutter. Multinational Organizational Development. Reading, MA: Addison-Wesley Publishing Co., 1979.

Hill, Roy. "Philips over the Years: A Model of the Maturing Multinational." International Management, August 1986, 28-32.

Kelley, Lane, Arthur Whatley, and Reginald Worthley. "Assessing the E1fects of Culture on Managerial Attitudes: A Three Culture Test." Journal of International Business Studies 19, No. 2 (1987).

Kindleberger, Charles P. American Business Abroad· Six Lectures on Direct Investment. New Haven, CT: Yale University Press, 1969.

Kogut, Bruce. "Designing Global Strategies: Profiting from Operational Chapter 11 275 Flexibility." Sloan Management Review, Fall 1985, 27-38.

Menzies, H. D. "Westinghouse Takes Aim at the World." Fortune 101, No.1 (January 14, 1980): 48-53.

Moyer, Reed. International Business-Issues and Concepts. New York: John Wiley and Sons, 1984.

Negandi, Anant R. International Management. Boston: Allyn and Bacon, 1987.

Ohmae, Kenichi. The Mind of the Strategist. Harrisonburg, VA: R.R. Donnelly and Sons, 1983.

Pascale, Richard Tanner, and Anthony G. Athos. The Art of Japanese Management: Applications for American Executives. New York: Warner Books,1981.

Phatak, Arvind V Managing Multinational Corporations. New York: Praeger Publishers, 1974.

Robinson, Richard D. International Business Management. New York: Dryden Press, 1984.

Robock, Stefan H., and Kenneth Simmonds. International Business and Multinational Enterprises, Third Edition. Homewood, IL: Richard D. Irwin, 1983.

Rutenberg, David P. Multinational Management. Boston: Little, Brown and Co., 1982.

Sampson, Anthony. The Sovereign State of ITT. New York: Fawcett Books, 1977.

Schnitzer, Martin c., Marilyn L. Liebrenez, and Kondrad W Kubin. International Business. Cincinnati, OH: South-Western Publishing Co., 1985.

Sethi, S. Prakash, and Jagdish N. Sheth. Multinational Business Operations: Environmental Aspects of Operating Abroad. Pacific Palisades, CA: Goodyear Publishing Company, 1973.

Stopford, J. M., and L. T. Wells, Jr. Managing the Multinational Enterprise: Organization of the Firm and Ownership of the Subsidiaries. New York: Basic Books, 1972.

Ten Years of Multinational Business. Economist Intelligence Unit Special Report No. 79. London: Spencer House, 1980.

Toffler, A. The Third Wave. New York: William Morrow and Company, 1975.

Tsurumi, Yoshi. Multinational Management Second Edition. Cambridge, MA: Ballinger Publishing Company, 1984.

Vernon, Raymond, and Louis T. Wells, Jr. Manager in the International Economy, Fifth Edition. Englewood Cliffs, NJ: Prentice-Hall, 1986.

Vernon-Wortzel, Heidi, and Lawrence H. Wortzel (eds). Strategic Management of Multinational Corporations; The Essentials. New York: John Wiley and Sons, 1985.

Walter, Ingo, and Tracy Murray (eds). Handbook of International Business. New York: John Wiley and Sons, 1982.