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(1) What is the typical retail and wholesale structure for comparable products in this market?
(2) Should the firm use existing channels of distribution or attempt to alter the established distribution patterns in this market?
(3) Does the firm wish to sell directly to the retailer or through intermediaries in this market?
(4) Should the firm attempt to obtain wide distribution at the retail level or rely on exclusive dealerships or outlets in this market?
(5) What is the quality of the available transportation and warehousing? What are the firm's other physical distribution needs in this market?
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