(1 ) To what extent should advertising themes and campaigns in this market be differentiated to accommodate cultural, sociological, and national characteristics?
(2) Should a local advertising agency or a branch or subsidiary of the firm's international advertising agency be used in this market?
(3) What media are available, and what are their costs and unusual requirements? How reliable are media circulation or audience data?
(4) What regulations on media advertising would affect the firm's strategy in this market? What are the regulations on point-of-purchase and instore materials?
(5) What roles do channel members play, and what advertising assistance, such as cooperative advertising, in-store promotion, and point-of-purchase materials, do channel members expect?
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