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(1) The Japanese pricing system, at least in the opinion of the case writer, is quite different from the Western European and the U.S. pricing system. What is the major difference? In your opinion, which system is more efficient in terms of market penetration? Which one is more appropriate for market maintenance? Which one is more "appropriate" or "just" from the customer's viewpoint?
(2) You have just beel hired by a local manufacturer of new and very different microcomputer software and hardware. Using the advice offered by the case writer, develop a marketing mix plan for penetrating the Japanese market.
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