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Normally, intangible assets are measured at cost at the time of acquisition and are reported in the asset section of a company’s balance sheet under the heading “Intangible Assets.” The cost of an acquired intangible asset includes its purchase price and any expenditures needed to directly prepare it for its intended use. Only rarely are subsequent expenditures added to the initial cost of a purchased intangible asset. Instead, these are expensed as they are incurred.
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